5 Simple Steps To Creating An Author Website That Stands Out


Are you a budding author looking to build a website? If so, congratulations! You are about to embark on an exciting journey towards building an online platform that will enable you to reach a larger audience and promote your writing. Having a website can be a great way to showcase your work and make it accessible to a wide range of readers. In this article, we will outline the steps you need to take in order to create a successful author website.

Choosing a Niche or Topic

Choosing a niche or topic for your website is an important step to consider before building your site. This will help to identify your target audience and ensure that the content you produce is tailored to their needs. When deciding on your topics it's also important to consider the types of blog posts and other content pieces you may want to create for your website. To ensure that you produce content that is engaging and informative for your audience, it is important to choose topics that you are passionate about and that you feel able to write about in an authentic way.

Domain Name Selection

Once you have chosen a niche for your website it's time to select a domain name. This is the address where people can access your website and is something that you need to consider carefully. It's important to select a name that is easy to remember and relates to your website. If you are hoping to use your website as a platform to promote your writing, then you may want to consider using your author name as your domain name. This can help to build your brand and attract potential readers.

Web Hosting Options

Once you have decided on a domain name, it's time to choose a web hosting service. This is the platform that provides the technology you need to run your website and there are a range of options available. Your web hosting service needs to be reliable and provide the right features and functionality to ensure that your website is working efficiently. Some common features you should look for include support for databases, e-commerce features, and backup solutions.

Website Building Platforms

The next step in the process is to select a website building platform. This is the software that you will use to create and manage your website. There are many different options to choose from, so it's important to select one that is suited to your needs. Consider your budget, technical knowledge, and the features and functionality you need for your website before making a decision. Popular website building platforms include WordPress, Squarespace, and Wix.

Website Design and Layout

Once you have chosen your website building platform, it's time to consider the design and layout of your website. The design is the overall look and feel of your site and should be in line with your brand. This can include colors, fonts, and images. The layout, on the other hand, is the structure of your website. This involves the way you organize the content on your site in order to make it user-friendly and help visitors to find the information they are looking for.

Content Creation and Writing

Creating content for your website is essential in order to attract and engage readers. This can include blog posts, videos, podcasts, and other types of content that can be used to showcase your writing and give readers more information about you and your work. When creating content it's important to make sure that it is interesting, informative, and tailored to your audience.

Basic HTML and CSS

Understanding basic HTML and CSS can help you create a website that looks professional and is easy for visitors to use. HTML is the markup language used to create web pages, while CSS is a style sheet language that can be used to specify the look of your website. Learning the basics of both HTML and CSS can help you make small changes to your website that can make a big difference.

Image and Multimedia Integration

Adding multimedia elements such as images and videos to your website can be a great way to engage readers and enhance the user experience. It's important to select images that are relevant to the content you produce and that are of high quality. It's also important to integrate these images into your website correctly and ensure that they are optimised for the web.

User Experience (UX) and Navigation

User experience (UX) and navigation are important considerations when creating a website as they affect the way that visitors use and interact with your website. Ensuring that your website is user-friendly and easy to navigate is essential in providing visitors with a positive experience. This can involve making sure that the navigation is clear and intuitive, content is well laid out, and pages are easy to find.

SEO Fundamentals

Search engine optimization (SEO) is a key part of running a successful website as it can help to increase visibility and attract more readers. To ensure that your website is optimised for the search engines, it's important to understand the basics of SEO. This can involve researching and creating keyword-optimised content, ensuring that your pages are crawlable, and making sure all your website pages are indexed in the search engines.

Mobile Responsiveness

Making sure that your website is mobile responsive is essential now that the majority of people access the internet using their mobile devices. Mobile responsiveness ensures that your website looks and functions as it should on all devices, regardless of size or resolution. Making sure that your website is mobile-friendly can improve user experience, increase engagement, and lead to more conversions.

Social Media Integration

Social media can be a great way to promote your website and engage with readers. Integrating social media into your website is a great way to make your website more engaging and open up opportunities for readers to interact with you and your content. This can involve adding social sharing buttons to your website, integrating widgets, and regularly posting content to your social media channels.

Website Security

Ensuring that your website is secure is essential in order to protect your website from hackers and other cyber threats. Making sure that your website is secure can involve taking regular backups, using a secure web host, updating software regularly, and using a secure password.

Analytics and Tracking Tools

Using analytics and tracking tools can be a great way to measure the performance of your website. This can involve tracking page views, setting up goals, and measuring the effectiveness of your content. It's important to review the performance of your website on a regular basis in order to make improvements and ensure that it is meeting your audience's needs.


Creating a website can be an exciting and rewarding experience. By taking the right steps and following the advice outlined in this article, you will be well on your way to creating a successful author website that will enable you to reach a larger audience and showcase your writing. Good luck!