Making Money with Membership Websites Tips for Creating and Managing Yours
Table of Contents [ ]
- How To Create Membership Website
- Introduction
- Choosing a Niche or Topic
- Domain Name Selection
- Web Hosting Options
- Website Building Platforms
- Website Design and Layout
- Content Creation and Writing
- Image and Multimedia Integration
- User Experience (UX) and Navigation
- SEO Fundamentals
- Social Media Integration
- Website Security
- Analytics and Tracking Tools
- Summary Review
How To Create Membership Website
How to Create a Membership Website
Creating a membership website can be an exciting and profitable endeavor, with a wide range of options for monetizing content or services. For those with determined focus, the possibilities are vast. In this article, we will cover the basics of how to create your own website from start to finish. From picking a domain name and website hosting, through to design and development, content creation, marketing, and ongoing maintenance - we'll provide tips and advice for the entire process.
Introduction
A membership site can be an invaluable asset for businesses and organizations, providing a platform where customers can register to get exclusive access to a range of products and services. Customers can enjoy a range of benefits from their membership, making them more likely to stay loyal and engaged with the website.
For tech savvy individuals, creating a membership website might be a daunting task. There are numerous steps involved - from domain name selection, through to website designing and development, content creation, and so on. But the process needn't be intimidating. With the right guidance and information, it becomes much more manageable and achievable.
Choosing a Niche or Topic
What to Consider When Choosing a Niche
Before you launch your membership website, you need to consider the niche you are going to be covering. This will depend on what your aims are, and your area of expertise. It's key that you choose a topic that engages and interests your target audience.
Here are a few points you should consider when deciding on a website niche or topic:
- Your Area of Interest or Expertise: When starting a business or website, it's best to firstly consider your own passions and strengths. What would you naturally be interested in writing about?
- Your Audience: Who are you target audience? What types of content and information will they be looking to gain from the membership website? You should have a clear understanding of who your members are, and what they are looking for.
- Sustainability and Scalability: Consider if the niche you are choosing is one that will remain relevant over time. Scalability is also important - can you develop the website to expand to include more services and features?
Where to Look for Niche Inspiration
If you're having trouble getting started with finding a niche, there is no shortage of ideas out there. The resources listed below may help to provide you with inspiration, and point you in the right direction.
- Competitor Websites: Have a look at the membership websites of your competitors. What are they offering? Is there anything they do that you think you could replicate, or do better?
- Trends on Social Media: Social media is a great way to gauge what people are looking for. Look at what your target audience is discussing, and their opinions on topics.
Domain Name Selection
Once you have chosen a niche, you need to select a domain name. Your domain name should reflect the topic of the website, and should be easy to remember and pronounce. It is also worth noting that there are certain rules and restrictions regarding domain names.
Domain Name Restrictions
Here are some of the points to keep in mind when signing up for a domain name:
- Size: A domain name should be kept as short as possible - long domain names can be difficult to remember. Aim for 15 characters or less, but make sure it is not too vague.
- Legibility: Whilst making sure the domain name is as short as possible, also make sure that it is easy to read. Having numbers or hyphens in domain names can be difficult to interpret.
- Forgetting a Domain Name: Make sure the domain name is memorable and individual. Avoid using generic words like membership' or other commonly used words that are also used by competitors. Try to make sure the domain name is a clear representation of the website itself.
TLDs
The final point to consider is the TLDs (Top Level Domains). Common TLDs include .com, .co.uk and .org. It is best to choose a domain name with a .com if possible, as this is the most widely recognized. It is unique to the site, and is favored by search engines. If the .com is not available, consider an alternative - such as a .net or .org. If you are targeting a local audience, choose a country specific TLD such as.co.uk or .ca.
Web Hosting Options
Once you have chosen the domain name, you need to select a web hosting provider. This is the service that will host your website on the internet. Different hosts offer different packages and pricing, so you need to make sure you choose the right one for you. You should consider the reputation of the host, the amount of disk space they offer, and the customer support they provide.
Website Building Platforms
Once you have chosen your web host, you need to decide on the platform for your website. Content management systems (CMS) provide a user-friendly way to build and manage websites. Popular platforms include WordPress and Drupal, and a range of others which are suited for specific purposes such as ecommerce.
WordPress
WordPress is by far the most popular platform, used by millions of websites. It's user-friendly and versatile, making it the ideal choice for beginners. It has a wide range of features and functionality, and is easily customizable with a range of plugins and themes. This makes it perfect for both static and dynamic websites.
If WordPress is the platform you have chosen, you will need to install it on your web server. This should be quite straightforward if you have opted for managed hosting. Once you have installed the platform, you have access to the WordPress dashboard and can start customizing your website.
Website Design and Layout
Once you have installed the platform onto the server, you can start working on the design and layout. It is important to create a professional, eye catching design that resonates with your target audience. In addition, you need to ensure that the design is SEO friendly and user focused.
Colour and Typography
When creating the website design, color and typography should be considered. The colors you use for the website should be in keeping with the brand - the theme should be consistent. For typography, choose a font that is easy to read on all devices, such as Roboto or Montserrat.
Navigation
Navigation is also key when it comes to designing the website. Your navigation menu should be easy to find and use, to ensure that your visitors can easily find the content they are searching for. The main navigation should be clearly visible in the header of the page, and any subheadings should be easy to find.
Mobile Responsiveness
It is also important to ensure that the website is mobile responsive. Over half of website traffic is now from mobile, so your website needs to look great on all devices. Use media queries to make sure all elements are displaying correctly on mobile devices.
Content Creation and Writing
Once the design and layout of the website is complete, you can start creating content. Content is key when it comes to any website, and it should reflect the website topic and resonate with your target audience. It should also be optimized for search engines.
SEO Considerations
When it comes to creating content, there are various SEO considerations that need to be taken into account. Content should be divided into subheadings, and keywords should be naturally incorporated into the copy. Meta descriptions and title tags should be written, and image alt tags should be optimized.
Letting Membership Members into your Site
Once you have created the content, it is time to let members in. You should create a section on the website where customers can register for a membership account, and access the exclusive content. This could include content not available to public visitors, such as blog posts, video courses, interviews, and more.
Image and Multimedia Integration
As well as text, images and multimedia should be incorporated into the website. Images and videos are great for breaking up text, and can help to engage visitors. High quality, relevant imagery should be used to ensure that members get the best experience possible.
User Experience (UX) and Navigation
It is important to ensure that users of the website have a pleasant experience when navigating through the pages. The navigation menu should be clear and easy to use, and all links should be functioning correctly. Any pages that require additional input from the user should be clear as to what is expected.
SEO Fundamentals
SEO is essential for any website, and membership websites are no exception. It is important to ensure that the website is optimized for search engines, so that it can be found easily by visitors. Keywords should be naturally incorporated into the content, and any backlinks used should be to reputable websites. A sitemap should be created, and any content updates should be tracked.
Social Media Integration
Social media should be incorporated into the website where possible. This could include social media sharing buttons, and links to the website's social media accounts. Social media is a great way for membership websites to engaging with members, and can help to drive more traffic and engagement.
Website Security
Website security is of the utmost importance, particularly when dealing with membership websites. A secure website is essential for any business or organization, as it ensures that all data is protected. The website should be encrypted with SSL certificate, and any forms should be protected from malicious activity.
Analytics and Tracking Tools
Web analytics and tracking tools are essential for measuring the performance of the website. Tools such as Google Analytics can be used to track web traffic and page performance, and to measure the success of social media campaigns. These insights can help you to make informed decisions about the website going forward.
Summary Review
Creating a membership website can be a daunting task, but with the right guidance and information it can be manageable. In this article, we have broken down the key steps involved - from picking a domain name and hosting provider, through to website design and content creation. We've also gone through some of the crucial considerations, such as SEO, mobile responsiveness, social media integration, website security, and analytics. If you have the dedication and motivation to make it happen, then with the help of this guide you will have your very own membership website up and running in no time.